Sarah Dale

About Sarah Dale

Strategic. Systems-minded. Community-centered. I am a consultant in destination strategy,…

Experience

1. Marketing Manager

   Greater Richmond Convention Center

   Jan 2024 — Present · Richmond, VA, US

   Spearheads strategic marketing initiatives to position GRCC as the premier destination for events across the Richmond Region- Manages public relations efforts to enhance the venue’s visibility and brand reputation- Successfully restored and operationalized the center\'s digital signage, making it functional for the first time in years by utilizing existing equipment creatively and efficiently- Restructured the facility’s sponsorship framework to optimize partner relationships that benefit businesses both large and small- Strengthened the center’s digital identity through focused digital marketing efforts to drive awareness, engagement, and attendance- Serves as the in-house graphic designer, creating all branded materials, signage, and event graphics to maintain a cohesive and professional aesthetic across all visual communications- Leads the center’s social media channels and strategies, crafting engaging content, driving audience growth, and ensuring alignment with overall marketing goals to enhance the center’s visibility and community engagement- Collaborates on the creation of official reports, including the Annual Report and the Strategic Sales and Marketing Plan, by contributing content, copywriting, design elements, and alignment with organizational goals and branding- Serves as the venue photographer for special events, capturing high-quality images that highlight the energy, success, and unique features of each occasion- Conducts in-depth market research using Placer AI to provide actionable insights, support the sales team’s strategy, and drive data-informed decision-making for targeted outreach and business development- Managed and mentored the Sales & Marketing Intern, providing guidance on project execution and ensuring alignment with team goals- Led the launch of GRCC’s new website, overseeing design, content strategy, and SEO audit to improve usability, streamline event inquiries, and strengthen the venue’s online presence.

Education

• University of Hawaii at Manoa

  Master of Science - MS, Travel Industry Management

• Smithfield High School

  Advanced Diploma, Advanced Studies

  2009 — 2013

• Virginia Commonwealth University

  Bachelor's Degree, Mass Communications with a concentration in Public Relations; minor in Psychology & Business

  2013 — 2017

Skills

• Cashiering
• Public Speaking
• Social Media
• Problem Solving
• Creative Writing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Research
• Adobe Creative Suite
• Spss
• Marketing
• Customer Service
• Fashion
• Public Relations
• Event Planning
• Telephone Reception
• Psychology
• Writing
• Press Releases
• Communication
• Photoshop
• Blogging
• Travel
• Editing
• Microsoft Word
• Animal Care
• Microsoft Office
• Speed Reading
• Nutrition
• Social Networking
• Leadership
• Teamwork
• Marketing Communications
• Facebook
• Tumblr
• Photography