Sarah Campbell

About Sarah Campbell

Brand and creative strategist with a proven track record of organic and new growth through award-winning work, the mentorship of junior and female talent, managing teams and high revenue accounts, including global brands. Specialized in innovation & luxury brands. Experienced C-suite confidant and creative co-conspirator. My work is informed by making sense of why humans do what we do, through a combination of conceptual qualitative and quantitative research in service of making brands meaningful. All while working across a diverse range of disciplines, agencies, clients and personalities. Includes creative and experience strategy, brand positioning and innovation exploration. In June of 2014, I won a blindfolded bacon taste test (The 6 Degrees of Kevin Bacon) by correctly identifying the flavor of 6 kinds of bacon. Do with that information what you wish. Specialties: brand positioning and architecture, qualitative research, creative strategy, digital innovation, cross-platform campaigns, writing, questioning everything. Formalities: – Strong critical thinking abilities and effective communication and collaboration skills. – Fluent in French, conversational in Spanish. – An ever-present affinity for strangers with a never ending love for learning and culture. More \"what if\"​ and \"why not\"​ than \"we can\'t\"​ N.B: I\'m not a media planner. I haven\'t been since 2007, before the launch of the first iPhone. I can and will pull connections planning out of my bag of tricks, but I don\'t buy, sell or own media buying decisions. Sorry.

Experience

1. Gvp, Brand & Experience Strategy

   Razorfish

   Apr 2021 — Present

Education

• University of Illinois at Urbana-Champaign

  Bachelor of Science (B.S.)

• City University (GB)

  Study Abroad