Sarah Masters
Chief Operating Officer @The Personal Development School
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WORK HISTORY
Chief Operating Officer @The Personal Development School
The Personal Development School (PDS) is a global, subscription-based digital education company operating at the intersection of psychology, technology, and content-led growth. As a global e-learning company, PDS integrates education, community, and content-led distribution, supported by strong in-house marketing capabilities that leverage owned media and performance marketing to scale reach, engagement, and subscriptions worldwide.At its core, PDS runs a SaaS-style membership platform that provides ongoing access to structured educational experiences. The product ecosystem is built around three integrated components: on-demand courses, live educational sessions, and a community layer that supports engagement and long-term learning.The platform is grounded in Gibson Attachment Theory, a proprietary framework developed by founder Thais Gibson, PhD, which serves as both the intellectual foundation of the product and a key differentiator in the market. This approach enables PDS to translate complex psychological concepts into repeatable, scalable learning experiences delivered to a global audience. Thais Gibson is a bestselling author, podcaster, and leading voice in attachment-based education, with over 70 million views across educational content and tens of thousands of individuals supported worldwide.By combining expert-led education, technology-enabled learning, and community support, PDS has built a highly engaged international audience and a repeatable, content-driven growth engine. PDS is designed for accessibility, trust, and scale, with a clear product ecosystem that supports both ongoing membership and deeper, advanced learning paths.
EDUCATION
RCC Institute of Technology
Computer Networks & Electronic Engineering Technology, Information Technology
Institute of Project Management
Project Management
Udemy Alumni
Building a Personal Brand - Gary Vaynerchuk, Marketing
Mindvalley University
Certified Hypnotherapist
The International Customer Management Institute (ICMI)
Essential Skills & Knowledge for Effective Call Center Management Certification
Miller Heiman's
Strategic Selling® Certificate, Business Development
Udemy Alumni
User Experience Design, UX/UI
Udemy Alumni
Reiki Healing, Health and Wellness, General
Statbrook Associates LLC
Ho'oponopono, Health and Wellness, General
IWCC Training, Communications
Presentation Skills Certification
The T-R Group
Flexing Styles & Understanding Styles, Listening Skills & Managing Conflict Certification
Statbrook Associates LLC
Neuro Linguistic Programming (NLP) Master Practitioner
SKILLS
ABOUT SARAH MASTERS
I am a Passionate Techie, Relationship Cultivator, Technology & Solutions Consultant, Sales & Marketing Master, Talent Management Expert, Career/Life Coach, Health & Wellness Evangelist. As Malcolm Gladwell coined the term, I pride myself on being an ultimate Maven and Connector, because what is more satisfying in life than bringing together people, ideas, experiences, solutions, and technology all in realization of a massive transformative purpose?\"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears\"- Simon SinekI have always led my life & career w/ an entrepreneurial spirit, insatiable curiosity, centered on being open & growing, expanding my knowledge & skill set, deeply listening & learning from others\' wealth of knowledge on topics of interest they choose to share. The human spirit, desire, dreams, goals & motivations toward living a life w/ purpose to help others will never cease to fascinate me! Most anything in life or business that felt outside of my comfort zone yet expanded my expertise, willingly accepting the challenges to drive past the fear, graciously accepting my areas for growth, seeking collaboration & leadership from others, and leaning into my strengths. “Everything you\'ve ever wanted is on the other side of fear” - George AddairPlease reach out as I look forward to meeting you. My ultimate goal is to creatively & successfully align people w/ innovative solutions to support our collective personal & professional success.My specialties are a spectrum of coaching & consultation across Business Solutions, Operations & Strategy by focusing on People (Talent) first, then Process & Technology. Always a KPI focus (\"Keep People Interested, Involved & Inspired\") as Talent is the game changing investment for our times.Empowerment Coaching & Team Building, Career Transition/Development Coaching, Effective Leadership, High Impact Presentations, Consultative/Solution Sales/Marketing, Territory Growth/Development, Key Account Management, Technical/Sales Enablement & Training, Customer Experience, Talent Acquisition/Recruitment Strategy, Employee Engagement, Public Speaking, Social Selling/Marketing Strategies, Health & Wellness Advocacy.
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