Sarah Maione

About Sarah Maione

I build growth systems where creative and performance compound.My work sits at the intersection of messaging, experimentation, and scalable performance strategy. I translate audience insight and performance data into structured creative frameworks that drive measurable revenue growth.Across fintech and consumer brands, I’ve led cross-channel experimentation programs, established creative testing standards, and partnered closely with product, growth, and analytics teams to align messaging with real business outcomes.I’m particularly energized by roles that combine creative strategy, value-driven storytelling, and disciplined experimentation to build marketing systems that scale.

Experience

1. Creative Insights Analyst, Paid Media

   Chime

   Nov 2025 — Present · US

   Lead creative performance insights and testing strategy at Chime, one of the largest consumer fintech companies in the U.S, driving cross-channel learnings across paid growth.• Own cross-channel creative insights & reporting - Synthesize performance across Meta, TikTok, Google (UAC/Demand Gen), and Mobile to identify trends, inform testing strategy, and guide budget allocation decisions• Build and scale creative testing infrastructure - Develop testing roadmaps, structure creative briefs, and partner with channel managers to drive consistent experimentation across channels• Establish standardized creative taxonomy & measurement frameworks - Partner with Analytics and Growth to enable performance tracking by concept, format, and value prop—improving clarity on what drives results• Lead monthly executive Creative Performance & Insights readouts - Consolidate inputs across teams, validate data, and translate performance into clear narratives, key wins, and next-step recommendations• Manage agency feedback loops and creative iteration cycles - Provide performance-driven direction to agency partners (e.g, Headlight), improving creative output quality and alignment with channel learnings• Support high-volume creative testing program (~150–200 assets/month)- Identify winning patterns and contribute to evolving best practices for creative optimization• Contribute to expansion into new growth channels -Support creative strategy and testing across emerging channels including Direct Mail, YouTube, TikTok, Audio, and Programmatic Display

Education

• College of the Desert

  Associate of Arts (A.A.), Mass Communication/Media Studies

  2013

• Aliso niguel high school

  GED

• Grand Canyon University

  Master of Business Administration (MBA), Business Administration, Management and Operations

  2014 — 2016

• California State University, Fullerton

  Bachelor of Arts (B.A.), Broadcast Journalism

  2011 — 2013