Sarah Lue

Senior Manager, Strategy, Partnerships and Brand Management @CBC/Radio-Canada

Ottawa, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2020 — Present

Senior Manager, Strategy, Partnerships and Brand Management @CBC/Radio-Canada

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Ottawa, ON, CA

Gestion de la marque • Marketing et stratégie • Relations publiques • Relations avec les parties prenantes • Partenariats

EDUCATION

N/A

CEGEP - John Abbott College

Diplôme d’études collégiales, Creative Arts Languages and Languages with a specialization in Media

N/A

Ryerson University

Bachelor of Arts (B.A.), Radio & Television Arts (RTA)

N/A

Canadian Fitness Professional (Canfit Pro)

FIS, Fitness Instructor Specialist

N/A

CEGEP - John Abbott College

Completed 1 year of Natural Science

N/A

The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University

Professional Certificate, Public Relations

SKILLS

Media ProductionEventsCommunity OutreachLive BloggingStrategySocial NetworkingMultimediaSocial Media MeasurementSocial Media MarketingSocial Media and Communications AuditsBloggingBrand AmbassadorsLeadershipCorporate Social ResponsibilityWordpressWeb AnalyticsStrategy DevelopmentCrisis ManagementNew MediaVideoSocial MediaEvent ManagementCrisis CommunicationsStrategic PlanningTelevisionWeb 2.0Corporate BloggingPublic RelationsMedia RelationsRadioOnline CommunicationsUser Acceptance TestingNewslettersFitness TrainingVideo ProductionPress ReleasesDigital MediaDigital MarketingTwitterStrategic Communications

ABOUT SARAH LUE

With over a decade of experience in the media industry, I am a Senior Manager of Strategy, Partnerships and Brand Management at CBC/Radio-Canada, Canada\'s national public broadcaster and one of its largest cultural institutions. I lead a team of experts in developing and implementing innovative branding, marketing, and communications strategies that engage and inform diverse audiences across the country and around the world.I am passionate about people, storytelling, and technology, and I leverage my skills in PR, stakeholder relations, design, and digital media to create compelling and effective campaigns that showcase CBC/Radio-Canada\'s content, values, and impact. I also foster strong partnerships with internal and external stakeholders, including media outlets, government agencies, community organizations, and sponsors, to advance the broadcaster\'s mission and vision. As a bilingual and diverse leader, I value psychological safety, equity, and inclusion, and I support the professional development and growth of my team and colleagues. I am always eager to learn new things and embrace new challenges, and I have completed training in leadership, spokesperson, accessibility, and Indigenous Canada.

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Sarah Lue — Senior Manager, Strategy, Partnerships and Brand Management at CBC/Radio-Canada in Ottawa, ON, CA | Unifers