Sarah Feinstein Lozanova

About Sarah Feinstein Lozanova

I am a Renewable Energy Communications Professional and Content Strategist dedicated to building digital authority for solar leaders. My work lives at the intersection of technical precision and marketing performance.With 15+ years in the sector, I specialize in translating complex energy technology into compelling, high-conversion narratives. Currently, I manage the end-to-end editorial lifecycle for the GreenLancer blog, producing high-authority technical content that balances rigorous SEO standards with genuine audience engagement.Strategic Expertise- Content Architecture: Designing multi-channel copy flows, from deep-dive technical articles to high-engagement LinkedIn carousels and sales collateral- Digital Growth: Proven track record of scaling organic reach and lead generation, including quadrupling website traffic for regional solar installers- Direct Engagement: Expertise in authoring segmented e-newsletters that maintain industry-leading open rates and consistent audience retention- Thought Leadership: Former Adjunct Professor of Sustainable Business, bringing systems thinking and strategic innovation to every project.Select Client Experience: Panasonic, Q-CELLS, Enphase, Power Factors, AES, and Verde Solutions.I am passionate about using modern digital tools to help renewable energy firms scale their impact. Let’s connect to discuss the future of solar marketing or strategic content innovation.

Experience

1. Content Marketing Manager

   GreenLancer

   Nov 2023 — Present

   Owns the end-to-end editorial lifecycle for the GreenLancer blog, producing high-authority technical articles optimized for SEO and audience engagement Authors and curates solar and EV charging e-newsletters, managing segment-specific messaging to maintain high open rates and engagement Architects multi-channel copy, including high-engagement LinkedIn marketing carousels

Education

• University of Oregon

  BA, Environmental Studies

  1996 — 2001

• Presidio Graduate School

  MBA in Sustainable Management, Presidio School of Management

Skills

• SEO
• Strategy
• Environmental Awareness
• Alternative Energy
• Social Media
• Business Writing
• Sustainable Energy
• Sustainability Consulting
• Copy Editing
• Marketing
• Energy
• Sustainable Business
• Search Engine Optimization (SEO)
• Public Relations
• Media Relations
• Cleantech
• Publishing
• Publications
• Copywriting
• Journalism
• Website Copy
• Magazines
• Content Development
• Writing
• Sustainability
• Photovoltaics
• Solar Energy
• Press Releases
• Web Content
• Blogging
• Green Building
• Feature Articles
• Wordpress
• Renewable Energy
• Wind
• Energy Efficiency
• Solar Thermal
• Conflict Resolution
• Corporate Social Responsibility