Sarah Lightfoot
Associate Creative Director and Copywriter
- Role
- Associate Creative Director at MELD Advertising
- Location
- Bethany, CT, US
- LinkedIn followers
- 500 followers
About Sarah Lightfoot
Associate Creative Director and Copywriter with agency experience across industries and media. Quick to understand the goals of stakeholders and create solutions that resonate with specific audiences.
Experience
Associate Creative Director
Nov 2020 — Present
Lead copy development for US and global clients in the employee benefits category. • Craft winning B2B finalist presentations for our clients as well as customized second-sale campaigns in the employers’ brands.• Clients include MetLife, Cigna and WeightWatchers.
Education
Yale University
BA, English
Skills
- Outdoor Advertising
- Art Direction
- Brand Architecture
- Online Advertising
- Online Marketing
- Crm
- Creative Pitching
- Integrated Marketing
- Email Marketing
- Copywriting
- Video Scripts
- Digital Media
- Digital Copywriting
- Interactive Marketing
- Branding & Identity
- Marketing
- Blogging
- User Experience
- Content Strategy
- Social Media Marketing
- Pitch Development
- B2b Marketing
- Web Content
- Interactive Advertising
- Social Media
- Creative Strategy
- Digital Marketing
- Relationship Marketing
- Brand Development
- Concept Development
- Digital Strategy
- Corporate Branding
- Mobile Marketing
- Content Marketing
- Direct Mail
- Direct Marketing
- Creative Direction
- Advertising
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