Sarah Fraser
Lead Content Editor @Lloyds Banking Group
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WORK HISTORY
Lead Content Editor @Lloyds Banking Group
Edinburgh, GB
Lead and empower an editorial team to deliver high quality, compliant public website content, in line with defined standards.
EDUCATION
Edinburgh Napier University
Postgraduate Diploma, Marketing
Content Design London
Advanced Content Design
University of Glasgow
MA (Hons), French Language and Literature
SKILLS
ABOUT SARAH FRASER
Skilled digital practitioner with twenty years\' agency and client-side experience designing and optimising digital sales and service journeys for brands including Scottish Widows, Clydesdale/Yorkshire Bank, Toyota and American Water. Involvement in large-scale digital transformation projects, working in agile teams. Passionate about delivering quantifiable commercial results, while learning and having fun in the process. Expertise: Digital customer experience, content design, sales funnel analysis, conversation rate optimisation, usability testing, digital marketing, content management, stakeholder management
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