Sarah Leffler
Senior Marketing Manager at Savara Hospitality
- Role
- Senior Marketing Manager at Savara Hospitality
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Manager
Feb 2023 — Present
Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness,occupancy, and revenue for a portfolio of boutique hotels.• Oversee the execution of digital marketing initiatives, including digital and print content creation, emailmarketing, social media advertising, website maintenance, SEO and SEM. Created and managed Metacampaigns across the entire portfolio.• Analyze market trends and customer insights to identify opportunities for growth, and recommend strategies to Sales and Revenue Teams.• Monitor and analyze key marketing metrics to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization utilizing resources such as Meta Analytics, Google Analytics, eClincher custom reports for social media and Revinate reports on metrics for email campaigns.• Manage relationships with key influencers, writers, bloggers, media and tourism bureaus, coordinatingvisits/itineraries and creating compelling content to generate media exposure in popular travel publications and outlets.• Work with 110+ travel writers, influencers and media to provide organic coverage of 5 hotel properties.
Education
Eastern View High School
High School
2008 — 2011
James Madison University
Bachelor’s Degree, Public Relations, Educational Media
2011 — 2015
Skills
- Event Planning
- Social Media
- Microsoft Office
- Teamwork
- Time Management
- Leadership
- Customer Service
- Blogging
- Writing
- Timely Decision Making
- Building Relationships
- Communication
- Press Releases
- Photoshop
- Publicity
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Strategic Communications
- Research
- Imovie
- Prezi
- Marketing
- Interviews
- Powerpoint
- Microsoft Excel
- Fundraising
- Editing
- Microsoft Word
- Event Management
- Public Relations
- Media Relations
- Recruiting
- Organizational Leadership
- Indesign
- Public Speaking
- Marketing Communications
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