Sarah Duncan

About Sarah Duncan

As an Outbound Marketing Manager, I lead the strategy, development, and execution of high-impact marketing programs that drive growth, deepen customer loyalty, and position teams for long-term success. I bring a strong blend of technical product marketing expertise and strategic leadership, consistently delivering programs that elevate brand presence, accelerate pipeline velocity, and strengthen cross-functional alignment.I’m known for building and guiding high-performing teams, fostering strong partnerships with Sales, Product, and Customer Experience, and championing data-driven decision-making across the organization. My leadership approach centers on clarity, collaboration, and empowering others to execute with excellence.Leadership Strengths:• Setting and operationalizing marketing strategy• Leading multi-channel outbound campaigns• Aligning buyer personas and journeys to organizational goals• Driving customer acquisition, retention, and engagement• Influencing cross-functional stakeholders and building strategic relationshipsSpecialties:SaaS Product Marketing • Marketing Automation • Digital Campaign Strategy • Product Line Development • Sales Enablement • Executive-Level Communication • Go-to-Market Leadership • Revenue & Growth Strategy • Creative, Solutions-Driven Problem SolvingTechnology Expertise:Marketing Automation Platform, Salesforce Marketing Cloud • Salesforce Sales Cloud (CRM) • Marketing Cloud Account Engagement (Pardot) • Customer Data Platform (Treasure Data)I’m passionate about leading teams and leveraging technology to transform the digital customer experience—driving measurable results and shaping marketing programs that deliver meaningful business impact.

Experience

1. Manager, Outbound Marketing

   Service Corporation International

   Dec 2022 — Present · Houston, TX, US

   Lead multi-channel outbound marketing strategy, driving customer engagement and revenue through data-informed lifecycle journeys, market insights, and digital innovation.Strategic Marketing & Integrated Campaigns• Developed and executed multi-channel strategies (SMS, email, and CRM) aligned with business goals, significantly improving funnel performance.• Created over 30 personalized customer segments tailored for various sales stages, channel entry points, and product preferences using CDP insights, improving engagement and response rates• Spearheaded dynamic personalization in customer journeys, resulting in 2% increase in click engagement across email, SMS, and pre- and post-appointment communications.Customer Engagement & Lifecycle Optimization• Positioned SMS as a key conversion channel, achieving an 80% appointment-set rate, 84% appointment-hold rate, and 37% close rate through retargeting campaigns.• Implemented behavior-driven SMS retargeting for digital leads, generating $2M+ in incremental revenue.• Designed connected journeys across awareness, consideration, and conversion stages, improving decision-making and driving 29% increase in leads year-over-year.• Developed customized communication strategies based on over 30 personalized segments, enhancing the targeting of product offerings and sales engagement.Demand Generation & Business Impact• Increased new email lead responses by 29% YoY through better segmentation, targeting, and message relevancy.• Grew total marketing-generated leads by 29% YoY and improved appointment-set rate by 1.1%.

Education

• Texas A&M University - Mays Business School

  B.B.A.

Skills

• B2b
• Sales Process
• Marketing
• New Business Development
• Sales
• Business Intelligence
• Business Development
• Marketing Strategy
• Selling
• Management
• Public Relations
• Sales Management
• Business Planning
• Lead Generation
• Strategic Partnerships
• Crm
• Social Media Marketing
• Online Marketing
• Marketing Communications
• Event Planning
• Event Management
• Product Marketing
• Email Marketing
• Performance Management
• Product Development
• Sales Presentations
• Market Planning
• Direct Sales
• Consulting
• Customer Satisfaction
• Salesforce.com
• Partner Management
• Direct Marketing
• Marketing Management
• B2b Sales
• Campaign Development
• Oil & Gas Industry