Sarah Lee
Digital Media Professional | News Leadership and Management | Editorial and Digital Strategy for Multiplatform Content
- Role
- Digital Manager at Nbc 7 San Diego
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sarah Lee
A curious and empathetic leader, I pride myself on coaching teams that focus on developing new and engaging content to meet the audiences needs — when and where they are.Having held senior roles in national and international news, I’m an expert in editorial management, TV production, digital content development, strategy and project management.I’ve worn many hats in my career. No job is too big or small — I’ve rolled up dirty cables, jumped out of a Blackhawk with the 101st Airborne Division, interviewed high profile leaders and celebrities and developed new programming/content for TV and digital platforms. As a result, I have a unique ability to manage multi-disciplinary tasks and navigate complex challenges, all while enjoying my work!My professional value boils down to the following: Serving on three international network launch teams, I have a global perspective with a US sensibility. I’m uniquely positioned to bridge traditional and new media. I’m a multi-linguist of system applications and people:On the technology side, I speak iNews, ENPS, Dalet, Facebook, X, Instagram, TikTok and WordPress. On the newsroom side, I speak anchor, reporter, videographer, writer, producer, director and graphic designer. I’m able to anticipate needs, adapt accordingly and meet deadlines. I’m calm and thrive in high pressure situations. I’m a leader who not only takes command, but empowers others to follow.
Experience
Digital Manager
Aug 2021 — Present · San Diego, CA, US
Manage digital team of eight, setting the strategic and editorial direction for day-to-day work and long-term planning, collaborating and aligning with news directors-Supervise workload of at least 20 local stories daily, encompassing a blend of original content, wire copy and digital stories from reporters-Edit written, visual and audio content for website, broadcast, streaming and social media-Develop a daily strategy for publishing news content across digital and social platforms, coaching the team to leverage analytics tools such as Parse.ly, Chartbeat, CrowdTangle, Google and in-app social tools like FB, X, TikTok and Instagram-Program the news of the day on nbcsandiego.com, including curation of content, headline writing, SEO, tag optimization, video programming, app distribution and social media-Craft compelling headlines that drive audience engagement and traffic across various endpoints, including direct, search, social, newsletters and mobile notifications-Support breaking news coverage and assignments across a variety of platforms-Cheerlead and influence newsroom to incorporate digital content strategies at all parts of the newsgathering process to create unique, engaging and rich storytelling experiences-Leverage data-driven insights to expand audience reach, enhance engagement levels and optimize the user experience on all digital platforms-Collaborate with content leaders across the NBC local division to maximize content sharing and leverage innovation and best practices-Facilitate special projects and help execute coverage plans for tentpole events across a variety of content categories, partnering with sales and marketing-Execute performance management, scheduling, staff evaluation and hiring recommendations.
Education
Ball State University-College of Communications, Information and Media
Bachelor of Arts (B.A.), Telecommunications
1999 — 2002
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