Sarah Kuntsal

About Sarah Kuntsal

Innovative product marketer with 14+ years of experience in B2B marketing and strategy. I excel in crafting compelling stories, developing effective messaging and positioning, and driving go-to-market strategies that deliver results. But what really sets me apart is my commitment to creating meaningful customer experiences and my ability to turn complex technical concepts into simple, thoughtful, and compelling stories. Work history includes: • Creating product positioning, value propositions, naming and core messaging that aligns with overall company roadmap and strategy• Crafting compelling narratives for a variety of diverse early-stage healthtech startups in the AI, mental health, and biotech verticals.• Launching a disruptive healthtech brand into a traditional industry and owning their marketing efforts from launch to successful exit, scaling the company from 12-> 600 employees and $0 ->$300M ARR.• Supporting sales enablement, communications, and GTM strategy for a state-wide service launch to 1M users.I get excited about opportunities where I can leverage my comprehensive understanding of the industry, market trends, and customer insights to help develop exciting brand stories and compelling strategies that drive product adoption and growth. I love connecting with new people, so send a request! But make sure you drop in why you want to connect. I want to focus on real connections so I ignore the blank ones.

Experience

1. Head of Product Marketing

   Groundswell

   Mar 2024 — Present · Los Angeles, CA, US

   Leading product marketing strategy for Groundswell\'s innovative social impact platform. Driving awareness and adoption of our solutions that empower companies to revolutionize their corporate giving and volunteering programs. Key focus on showcasing how our technology simplifies administration, enhances employee engagement, and maximizes philanthropic impact.

Education

• Pepperdine Graziadio Business School

  MBA, Finance, General

  2007 — 2009

• UC San Diego

  BS, Aerospace Engineering

  2001 — 2005

Skills

• Mobile Devices
• Market Research
• Online Advertising
• Tumblr
• Herding Cats
• Youtube
• Ppc
• Wordpress
• Google Analytics
• Digital Media
• Mobile Applications
• Social Media
• Cat Herding
• Analytics
• Pop Culture
• Digital Marketing
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Sem
• Flickr
• SEO
• Social Media Marketing
• Marketing
• Online Marketing
• Google+
• Strategy
• Start-Ups
• Search Engine Optimization (SEO)
• Mobile Marketing
• Web Analytics
• Integrated Marketing
• Mobile Strategy
• Mobile Communications
• Yelp