Sarah K.

About Sarah K.

Expert in brand strategy and building strong client relationships, knowing that organic growth accounts for 80% of new business and stems from great relationships. I excel in fostering teams, developing integrated marketing campaigns, leading content production, talent management & negotiations, and media partnerships. My desire is to create work that people CHOOSE to engage with. I believe the best relationships are partnerships, where expectations are managed through consistent communication and hard conversations become easy. I\'ve had the opportunity to propose and change processes for the inter-agency operating model, leading to greater efficiencies in both time and budgets. I\'ve been commended for my mentorship and ability to motivate the cross-functional teams I lead, whether they are direct reports, creative partners or outside suppliers. Vertical experience includes 12+ years of experience on CPG for global markets developing new brand strategies that lead to double digit growth and campaigns that are adapted globally. Other industries I\'ve worked on include media & entertainment, finance, non-profit and technology.

Experience

1. VP Account Director

   Saatchi & Saatchi

   Jun 2020 — Present · NY, US

Education

• University of Calgary

  Bachelors, International Development