Sarah Klobnak
Product Marketing | Strategic Marketing & Communications | Graphic Designer
- Role
- Marketing Manager - Customer Product Marketing at Xcel Energy
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Sarah Klobnak
Experienced and innovative B2B and B2C integrative marketing professional with a track record spanning over two decades. Proven expertise in crafting strategic initiatives and generating insights to produce compelling marketing campaigns that boost brand awareness and drive consumer engagement across diverse channels. Proficient in building and spearheading high-achieving marketing teams to create cutting-edge solutions for prominent clientele, resulting in successful, innovative campaigns across various platforms. Adept communicator and collaborator, adept at nurturing productive relationships at all organizational levels, forging strategic partnerships, and translating creative ideas into substantial profitability.
Experience
Marketing Manager - Customer Product Marketing
Apr 2024 — Present · Denver, CO, US
Lead marketing strategies and execution for the Customer Energy and Transportation Solutions department (CETS) at Xcel Energy. Support development for new/market transformation products and mature products. Drive understanding of business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation.• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plans for a variety of customer-facing products. • Perform customer segmentation analysis and distill product value propositions to develop product bundles.• Track and report on assigned budget and KPIs for programs across multiple jurisdictions and customer segments.• Develop strong cross-collaborative relationships with the Data & Analytics, Program Portfolio, Account Managers, and Ad & Brand teams at Xcel Energy.• Identify product and customer experience improvement recommendations.• Utilize customer insights, data and internal relationships to increase product awareness and participation.• Peer leadership with excellent communication skills and proven results.• Analytical minded individual who enjoys digging into the data to tell a story and shape transformative solutions. In my current role, I utilize business intelligence (BI) tools, such as: Power BI and Looker.
Education
Drake University
BSBA, Marketing, Advertising
Lincoln High School
Business, Science, Math
Skills
- Vanity Url Marketing Campaigns
- Google Tag Manager
- Digital Photography
- Youtube
- Public Relations
- Internal Communications
- Act-on Marketing Automation Software
- Google+
- Brochures
- Advertising
- Lead Nurturing Strategy
- Social Media Integration
- Mac Os X
- Elevator Advertising
- Event Planning
- Website Design
- Creative Direction
- Email Marketing
- Tradeshow Management
- Weebly
- Email Marketing Software
- Collateral
- Business Development
- Nonprofits
- Robohead
- Salesforce.com
- Copywriting
- Web Design
- Drip Marketing
- Wordpress
- International Marketing
- Editing
- Budgets
- Community Outreach
- Direct Mail Campaigns
- Adobe Creative Suite
- Graphic Design
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