Sarah Klaassen
Senior Director, Growth Marketing @Float
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WORK HISTORY
Senior Director, Growth Marketing @Float
EDUCATION
Queen's University
Commerce
SKILLS
ABOUT SARAH KLAASSEN
I\'m a demand gen leader specializing in SMB-MM B2B growth marketing that takes inspiration from my time in B2C and a wide variety of B2B industries. More than once, I\'ve led teams to double marketing pipeline/sales in the first year. I believe traditional media is making a comeback. In a world where the last 10 years have been focused on digital-first, I develop marketing strategies that both stand out and convert by bringing integrated marketing back (in my opinion, it never left). I balance my approach between demand creation and demand capture to build a long term engine that eventually shouldn\'t need me anymore, but will generate quick wins along the way. I believe in a collectivist approach to a team. We\'ll do this through planning, incentivizing and goal setting. I\'m an empathetic, self-aware and direct leader and I expect the same from my team.Lately, I\'m helping Float realize a dramatic growth journey, with strong Inbound results to show for it.
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