Sarah Kasarsky
Vice President, Strategy Director at Edelman
- Role
- Vice President, Strategy Director at Edelman
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sarah Kasarsky
I’m an award-winning strategist with 10+ years’ leading brand and campaign strategy for global, mission-driven consumer lifestyle brands across Unilever, Starbucks, Haleon (Advil, Centrum) and more. I thrive on defining brands’ positioning and purpose and crafting culture-first campaign strategies that bring the foundational work to life through creative ideas that deliver positive business and societal outcomes.
Experience
Vice President, Strategy Director
Oct 2023 — Present · New York, NY, US
Craft culture-led and social-first creative campaign strategies and creative briefs, for earned-led, award-winning ideas that drive awareness, engagement, brand equity and purchase- Lead cross-functional and inter-agency collaboration, briefing internal and external creative, social, earned, paid, and analytics teams to integrate storytelling across channels and partners ensuring consistency from creative brief to in-market activation- Define brand positioning, purpose, and narratives to inform global brands’ long-term communications strategies, initiatives, and identities-Leverage AI-driven tools daily (Claude, ChatGPT) to surface audience trends, optimize strategic development, and uncover insight patterns, stewarding AI adoption across strategy team members- Partner with analytics team to define objectives, KPIs and prove commercial ROI on earned-led integrated campaigns.
Education
General Assembly
Content Strategy
2020 — 2020
Hyper Island
Brand Strategy and Storytelling
2022 — 2023
Tulane University
Bachelor of Arts, Communication
2012 — 2016
General Assembly
Brand Strategy
2020 — 2020
Skills
- Social Networking
- Powerpoint
- Marketing
- Blogging
- Leadership
- Editing
- Elementary Education
- Writing
- Public Relations
- Creative Writing
- Community Outreach
- Microsoft Word
- Social Media
- Microsoft Office
- Event Planning
- Non-Profit Administration
- Research
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