Sarah Sturm
- Role
- AVP, Content Strategy at LPL Financial
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sarah Sturm
I\'m a highly organized, results-oriented user experience strategist with a knack for…
Experience
AVP, Content Strategy
Feb 2023 — Present
Research, create, and implement content strategies across channels and business units to help financial advisors understand key industry topics and educate their clients about market performance and conditions. • Design and conduct user studies, including card sorts and user interviews, to inform strategic content and structural recommendations. • Analyze business requirements, target audiences, user studies, and user needs to create strategic content. • Create ADA standards to…
Skills
- Heuristic Evaluation
- Editing
- Technical Documentation
- Snagit
- Wireframes
- Agile Workflow
- Microsoft Visio
- Html and Css
- Information Design
- Usability Testing
- Cms
- Confluence
- Taxonomy
- Findability
- User Flows
- Wireframing
- User Experience
- Competitive Analysis
- Adobe Creative Suite
- Content Strategy
- User Research
- Information Architecture
- Technical Writing
- Content Inventory
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