Sarah Rollins
Sr Manager, Lifecycle Marketing & CRO @Leadpages
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WORK HISTORY
Sr Manager, Lifecycle Marketing & CRO @Leadpages
I oversee the strategy and implementation of Marketing team projects to improve customer revenue and conversion rates at all stages of the customer journey — managing cross-functional teams and resources to execute projects on time and within scope.
EDUCATION
Lighthouse Labs
Introduction to Web Development
University of Victoria
Bachelor of Commerce (BCom), International Business
SKEMA Business School
Bachelor of Commerce (BCom), Commerce
ABOUT SARAH ROLLINS
I am a seasoned growth marketer focused on accelerating user growth and revenue in technology and SaaS. I lead project strategy and implementation of Integrated Marketing initiatives over cross-functional teams, and am experienced in planning, executing, and scaling full-funnel paid media campaigns with 7 figure annual budgets. I started my Marketing journey in the content marketing and social media space, to website agency project management, and quickly moved into the data-centric world of digital marketing and paid media. With a strong background in performance marketing, I am a strategic thinker who loves to dig into data and bring an experimental test-and-learn approach to all projects I lead. My areas of expertise include: • Integrated marketing campaign strategy and implementation • Full funnel paid user acquisition • Demand generation and lead nurture • Data analysis, split testing, and conversion rate optimization • SEO and content strategy • Lifecycle marketing and customer journey mapping • Content and partnership marketing • Product marketing GTM strategy
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