Sarah-Jean Matthews
ABM & Revenue Marketing Specialist | HubSpot Automation Expert | Driving Pipeline Growth for Tech & SaaS Companies | Demand Gen Focused
- Role
- Digital Marketing Specialist at Trio Workforce Solutions
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sarah-Jean Matthews
I help tech and SaaS companies grow faster by designing targeted ABM strategies and…
Experience
Digital Marketing Specialist
Mar 2025 — Present
Develop and execute targeted ABM campaigns that increased marketing-sourced SQLs- Built end-to-end marketing automation workflows in HubSpot, improving lead nurture efficiency and sales hand-off speed- Designed segmentation strategies that personalized outreach to Tier 1, Tier 2, and Tier 3 accounts, boosting engagement rates- Collaborated cross-functionally with sales to align campaign messaging with account needs, improving pipeline quality- Leveraged campaign analytics to optimize touchpoints, resulting in higher conversion rates.
Education
Arizona State University
Bachelors of Mass Communications and Media Studies , Walter Cronkite School of Journalism and Mass Communication
ServiceNow University
Associate Technical Project Management
Boston University
Masters of Science , Global Marketing Management
Dallas College
Major in Art and Earth Sciences, Earth Science/Art History
2010 — 2012
Skills
- Microsoft Office
- Recruiting
- Microsoft Powerpoint
- Leadership
- Customer Service
- Microsoft Word
- Public Speaking
- Project Management
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