Sarah Leslie

About Sarah Leslie

Proficient in analyzing market trends, developing long-term plans, and implementing targeted campaigns to enhance customer experience. Proficient in maximizing ROI through data-driven decision-making and effective budget management. Experienced in leading cross-functional teams to drive projects to successful completion. Highly adept at leveraging digital marketing tools to maximize brand exposure. Strong ability to interpret data and make data-driven decisions. Skilled in building and maintaining strong relationships with clients and partners. Strong communication skills with the ability to influence stakeholders at all levels.

Experience

1. Field Marketing Manager

   Inspire

   Jan 2015 — Present · Kansas City, MO, US

   Formulate and lead implementation of marketing campaigns in alignment with national brand vision, driving sales growth and strengthening relationships with franchisees from renowned brands such as Arby\'s and Sonic. Implement lead promotional strategies for co-ops and franchisees, creating a comprehensive marketing calendar for support. Conduct thorough analysis of business performance and provide timely insights on local market conditions, facilitating future program development and system enhancements based on market trends.Selected Accomplishments:* Drove year-over-year sales growth across a network of 825 locations (500 Arby\'s and 325 Sonic) in the Midwest and south/southeast regions, managing a $7M marketing budget to boost profitability.* Delivered 5% sales growth in renovated locations by implementing marketing strategies for re-opening.* Revamped in-market product and promotional tests communication procedures, accelerating rollouts, enhancing response times, and boosting operational efficiency.* Established strong, collaborative relationships across departments to contribute significantly to system launch tests for five products.* Forged and enhanced partnerships with local organizations to craft integrated marketing strategies, increasing promotional reach and optimizing impact.

Education

• University of Wisconsin-Madison

  B.A, Art History/History

Skills

• Marketing Communications
• Public Relations
• Business Strategy
• Social Media
• Hospitality
• Marketing Management
• Sales
• Email Marketing
• Brand Development
• Retail
• Direct Marketing
• Brand Management
• Marketing Strategy
• Strategic Planning
• Social Media Marketing
• Advertising
• Food & Beverage
• Customer Service
• Market Planning
• Management
• Marketing
• Budgets