Sarah Hedges
Strategic Marketing & Arts Entertainment Leader | 14 Yrs Building Brands, Audiences & Guest Experiences
- Role
- Director of Marketing at Florida Studio Theatre
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Sarah Hedges
I’m a visionary and creative marketing arts leader with 14 years of experience in…
Experience
Director of Marketing
Jul 2024 — Present · Sarasota, FL, US
Lead marketing for a $14M organization, the largest subscription-based theatre in the Southeastern U.S, presenting performances annually across five theatres, plus a restaurant and bar, serving 230K+ attendees each year.Achieved the theatre’s largest single-ticket growth in over 10 years (+37.8% YOY), while coming in 15% under budget.Designed and executed the theatre’s first comprehensive digital strategy in-house, eliminating third-party agency costs and optimizing campaigns across paid digital, social, and email.Oversaw media partnerships, press placements, and promotional buys to maximize ROI.Collaborate cross-departmentally to align marketing with organizational goals
Education
University of West Florida
Bachelor Of Arts, Communication Arts/Public Relations
2008 — 2011
University of West Florida
Associate of Arts (A.A.), General Studies
2008 — 2009
University of West Florida
Minor, International/Global Studies
2008 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.