Sarah J. Evans

About Sarah J. Evans

Versatile marketing leader with 10+ years of proven impact in full funnel integrated marketing strategy across B2B and B2C sectors, including field marketing, brand growth, virtual/onsite events and CRM. Recognized for delivering strong ROI through data-driven strategies, multi-channel campaigns, and effective project management.Adept at scaling successful programs, leading high-performing teams, optimizing marketing processes, and driving measurable results in revenue growth, customer retention, and brand visibility. Experience in multiple industries: Food & Beverage, Restaurant Marketing, Franchisee Relations, Hospitality, Consumer Goods (CPG, FMCPG), Higher Education, SaaS Tech, and EntertainmentMy previous roles have given me hands-on experience in the following areas:+ Field Marketing / Regional Marketing+ Brand Management+ Content Strategy+ Consumer Marketing+ Customer Acquisition+ Customer Retention (CRM)/ Loyalty+ Competitor Analysis+ Data Analysis / Business Strategy Planning+ Editorial Content / Copywriting+ Events - Planning & Marketing+ Brand Partnerships / Influencer Marketing+ Paid Media (digital, social, broadcast, OOH)+ Go-To-Market Strategy

Experience

1. Regional Marketing Manager

   Front Porch Communities & Services

   Oct 2025 — Present · Glendale, CA, US

   Leading marketing & media strategy for boutique senior living communities across California- Develop & implement comprehensive media strategy across broadcast, digital, print and streaming channels to expand brand awareness and drive MQLs- Manage community requests for sales collateral, creative assets and direct outreach messaging- including direct mail, email marketing and SMS - Conduct regular on-site community visits to align with sales teams, resident life staff and marketing committees- Utilize CRM data to analyze campaign effectiveness, lead source tracking and sales funnel progress- Partner with digital marketing agency to optimize effectiveness of growth marketing, retargeting, paid search and SEO campaigns

Education

• New York University

  Bachelor’s Degree, Film & TV Production

Skills

• Marketing Strategy
• Travel Management
• Entertainment
• Client Service
• Talent Management
• Creative Branding
• Copy Editing
• Marketing
• Event Management
• Writing Skills
• Onboarding
• Artist Management
• Artist Development
• Project Management
• Client Relations
• A&R
• Music
• Travel
• Client Services
• Ticketing
• New Business Development
• Event Planning
• Music Industry
• Office Management
• Operations Management
• Writing
• Staff Relations
• Editing
• Adobe Photoshop (Design & Layout)
• Budget Management
• Benefits Administration
• Copywriting
• Budgets
• Tour Marketing
• Human Resources