Sarah Sherlock

About Sarah Sherlock

Helping companies on a mission refine their PR, marketing, advertising and branding…

Experience

1. Marketing Lead

   Followup Crm

   Nov 2024 — Present

   My mission is to initiate new relationships in the construction industry! I work closely with the sales, product, and customer success teams to create the best customer experience. My key responsibilities include.Lead Generation: Managing campaigns across various channels including tradeshows, digital platforms, email, and direct outreach.Strategic Planning: Developing annual marketing plans incorporating digital marketing, public relations, sponsorships, and content creation to enhance brand engagement.Data-Driven Oversight: Tracking key metrics such as SQLs, Customer Acquisition Cost, and Monthly Recurring Revenue to measure marketing effectiveness.Brand Management: Maintaining consistency across all marketing communications, ensuring clarity and impact of every message.Industry Expertise: Deepening my understanding of the construction business, their sales process and how our product serves client needs.

Education

• Liberty University

  Bachelor of Science, Public Relations, Advertising, and Applied Communication

  2011 — 2014

Skills

• Event Planning
• Event Management
• Strategic Communications
• Social Media
• Social Media Marketing
• Creative Writing
• Community Outreach
• Press Releases
• Marketing Communications
• Facebook
• Indesign
• Blogging
• Research
• Newsletters
• Marketing
• Copy Editing
• Social Networking
• Content Development
• Public Speaking
• Public Relations
• Media Relations
• Advertising
• Editing
• Leadership
• Graphic Design