Sarah Howey

Retail Channel Marketing Manager @Fisher & Paykel Appliances

Develop regional & national sales marketing plans to ensure alignment with the global in-market strategy to effectively support our highest revenue driving accounts. 􏰀 Lead the execution of the in-market activity plan across; retail & design marketing communication channels, sponsorship, promotions and events. Measure the effectiveness of overall brand and dealer specific marketing activity including SEO, re-targeting and paid media to ensure RIO is met. 􏰀 Manage the Retail Marketing spend. 􏰀 As a team launched a sales support application to manage accounts and increase speed to market. 􏰀 Project manage and design multiple interactive displays for large tradeshows like KBIS, AD Design, Nationwide, Brandsource and HPBEXPO to promote new products with over 600 other vendors.