Sarah Hogeboom
Senior Content Marketing Manager, Sustainability & Innovation
- Role
- Senior Content Marketing Manager, Sustainability & Innovation at Trane Technologies
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Sarah Hogeboom
Communications and marketing leader with 20 years of experience building PR and content…
Experience
Senior Content Marketing Manager, Sustainability & Innovation
Nov 2022 — Present
Build and deliver content marketing strategies to elevate Trane Technologies’ reputation as a global climate innovator with investors, chief sustainability officers and raters/rankers. Lead sustainability storytelling across the Trane Technologies blog, YouTube and podcast platform. Advise sustainability team on content strategy. Help create an operating model for enterprise content marketing, including team roles, agency resources and standard work. Develop thought leadership content for leadership team. Support the development and rollout of the company’s annual Sustainability Report. Produce the Healthy Spaces podcast, which has earned more than downloads in 4 seasons and ranked #1 on the Apple Podcasts Technology chart twice.
Education
University of Virginia
Bachelor's degree
Skills
- Marketing Communications
- Marketing
- Writing
- Copywriting
- Public Affairs
- Corporate Branding
- Creative Direction
- Corporate Communications
- Public Relations
- Media Relations
- Message Development
- Brand Development
- Research
- Advertising
- Strategic Communications
- Management
- Strategy
- Brand Management
- Speech Writing
- Event Management
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