Sarah Hassel

About Sarah Hassel

I thrive at the intersection of strategy, operations, and digital marketing—where big ideas meet seamless execution. As COO of Balance CFO, I take vision and turn it into reality, ensuring our business operates efficiently, our team is empowered, and our systems drive sustainable growth. Over the years, I’ve developed a superpower for anticipating needs before they arise—whether it’s optimizing workflows, refining marketing strategies, or ensuring our digital products deliver maximum impact. I specialize in building and improving evergreen funnels, streamlining operations, and aligning digital marketing efforts with business goals to drive measurable results. One of my biggest strengths is creating scalable systems that free up our team to focus on what truly matters. From migrating our sales systems to Kartra for better tracking and performance insights to refining how we approach SEO and content marketing, I focus on making things work smarter—not harder. At Balance CFO we empower small business owners—especially women entrepreneurs—to gain financial clarity and confidence. Through digital courses, plug-and-play tools, and a thriving membership community, we make financial success accessible and achievable. My role is to ensure that all moving pieces—from marketing and product development to partnerships and team leadership—align to drive growth and impact. I’m particularly passionate about: Building and optimizing evergreen funnels to drive consistent revenue growth Translating data into actionable insights to refine marketing and business strategies Empowering our team through clear systems, processes, and leadership Supporting major launches—including Jamie Trull’s book and membership expansion Strengthening partnerships to create mutually beneficial growth opportunities I’m always looking for ways to refine, optimize, and elevate the way we do business. If you’re passionate about digital marketing, business operations, or strategic partnerships, let’s connect!

Experience

1. Chief Operating Officer

   Balance Cfo

   Jan 2023 — Present · US

   As COO of Balance CFO, I turn big-picture strategy into seamless execution, ensuring our business operations, marketing, and digital product ecosystem run efficiently and effectively. Working alongside Jamie Trull (CEO & Visionary), I lead our team, streamline systems, and optimize our evergreen funnels and digital marketing efforts to drive sustainable growth.In my role, I focus on: Business & Operations Management – Overseeing day-to-day operations, refining workflows, and ensuring all systems run smoothly to support growth and scalability. Team Leadership & Project Execution – Managing cross-functional teams in marketing, content, customer success, and systems operations, ensuring alignment with company goals while empowering team members to step into their strengths. Product Strategy & Digital Marketing – Leading digital product strategy, optimizing evergreen funnels, sales pages, and affiliate programs to increase conversions and maximize impact. Data & Performance Optimization – Tracking business performance metrics, refining key marketing data, and using insights to improve strategy and efficiency. Launch & Growth Strategy – Supporting major initiatives, including Jamie’s book launch, membership expansion, and strategic partnerships, ensuring they are executed at the highest level.At Balance CFO & Power in Numbers, we help small business owners—especially women entrepreneurs—gain financial clarity and confidence through digital courses, plug-and-play tools, and a thriving membership community. My role is to ensure that all moving parts—from marketing and product development to operations and partnerships—align to drive growth, revenue, and impact.I thrive in turning complex ideas into structured, scalable processes that allow our business to grow without unnecessary stress or inefficiencies. I’m passionate about making things work smarter, not harder—ensuring our team, systems, and strategies all work together to move us forward.

Education

• Normandale Community College

  Associate of Arts (A.A.), Elementary Education and Teaching

• Minnesota State University, Moorhead

  Ecology, Evolution, Systematics, and Population Biology, Freshman

• GreenFig

  Digital Marketing

Skills

• Staff Development
• Outlook
• Event Planning
• High Level of Confidentiality
• Expense Budget Management
• Oral Communication
• Cross-Functional Team Leadership
• Written Communication
• Microsoft Word
• Execution of Business Plans
• Budgets
• Organizational Effectiveness
• Project Management
• Expense Reports
• Travel Management
• Onenote
• Invoice Processing
• Training
• Sharepoint
• Team Support
• Powerpoint
• Microsoft Excel
• Travel Planning
• Connectivity
• Microsoft Office
• Prioritize Workload
• Customer Service
• Data Entry
• Team Development
• Administrative Assistance
• Sap Netweaver
• Logistics Management
• Innovation
• Critical Thinking
• Organization Skills
• Leadership
• Research
• Communication
• Project Coordination
• Agile Methodologies