Sarah Halfacree
Digital Platform Lead @RNLI
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WORK HISTORY
Digital Platform Lead @RNLI
Poole, GB
Lead the management of our strategic content management and digital marketing platform, Sitecore. Define and embed processes around user management, Information Architecture and asset management, template and render usage, section builds and refreshes, page updates and maintenance on the RNLI’s Sitecore instance. Establish best-practice implementations and procedures around Sitecore’s marketing features, such as: Engagement Goals, Personas, Campaign and content tagging, and marketing automation (including Email and Federated content) Delivery of monthly sprint management for web development of RNLI.org including requirement gatherings, user stories, acceptance criteria and testing strategy.
EDUCATION
The Institute of Direct and Digital Marketing
Complete Email Marketing
Arts University Bournemouth
BA(Hons), Graphic Design & Interactive Media, Interactive media
St Bartholomews Business and Enterprise College
Media studies, English Literature and Language, Media Studies, English literature and Language
Short Evening & Saturday Courses at Arts University Bournemouth
Digital Marketing
SKILLS
ABOUT SARAH HALFACREE
An organised and hands on digital professional with strong skills in web development delivery and web content management. With over 15 years experience in the digital industry and a BA Hons in Interactive Media.
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