Sarah Wilkinson

Chief Executive Officer Creative Director @Core Creates

ON, CA

At Core Creates, we don’t just design brands, we build identities people actually care about. As CEO and Creative Director, I lead strategy-first branding, packaging, and digital experiences for bold, consumer-facing companies in beauty, wellness, food & bev, and lifestyle.• Led 250+ clients in design, brand identity, packaging and product launches for North American startups and challenger brands• Specialize in turning scattered ideas into sharp, scroll-stopping visuals that convert• Delivered complete brand ecosystems, from naming and strategy to packaging, websites, and campaigns• Built and managed a trusted network of collaborators (photographers, copywriters, developers)• Known for a bold, playful aesthetic that blends insight with creative risk, making brands look expensive and intentional

Durham College

Advanced Diploma