Sarah McDougal
Strategy Delivery Manager - Marketing & Income Generation @Cats Protection
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WORK HISTORY
Strategy Delivery Manager - Marketing & Income Generation @Cats Protection
Cats Protection are the UK’s largest cat welfare charity. As Strategy Delivery Manager within the Marketing & Income Generation directorate at Cats Protection, I’m proud to be driving forward key strategic initiatives that help us connect more meaningfully with supporters, empower our teams, and ultimately support more cats across the UK.My role focuses on turning strategy into action, shaping, and delivering cross-functional projects.I work closely with colleagues across departments to- Translate strategic goals into practical, people-focused solutions - Build engagement and momentum around change - Facilitate collaboration and shared ownership of key initiatives - Ensure our ways of working reflect our values and ambitions
EDUCATION
University of Surrey
BSc (Hons), Business Management - Specialising in Marketing
SKILLS
ABOUT SARAH MCDOUGAL
Strategically minded digital specialist with over 15 years experience delivering impactful strategies across both agency and client-side roles. Currently working as Strategy Delivery Manager at Cats Protection, the UK’s largest cat welfare charity, where I lead cross-functional projects that drive collaboration, engagement, and innovation across the Marketing & Income Generation directorate.I bring a strong blend of strategic thinking, digital expertise, and people-focused delivery to everything I do, from shaping digital transformation initiatives to embedding new ways of working that support both business goals and user needs.Specialties: Digital transformation, strategy and engagement, customer experience, business analysis, change.Strengths: Innovative, proactive, and solutions-focused, with a ‘can do’ attitude and a passion for solving complex problems.Skilled in: Stakeholder management, insight-led decision-making and delivering results in fast-paced environments.Communication style: Pragmatic, straight-talking, open and honest communicator.I thrive on continuous learning, sharing ideas, and making things better - for users, for teams, and for the organisations I work with.
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