Sarah Scannell
Global Head of Creative Marketing & Strategy, Comedy @Prime Video & Amazon MGM Studios
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WORK HISTORY
Global Head of Creative Marketing & Strategy, Comedy @Prime Video & Amazon MGM Studios
Los Angeles, CA, US
Lead global marketing strategy, creative and 360 execution for all Amazon Original Comedy Series, Movies and Specials for Prime Video in 240+ territories around the world.Projects include CANDY CANE LANE (Eddie Murphy), THE BURIAL (Jamie Foxx), I\'M A VIRGO (Boots Riley), THE PEOPLE WE HATE AT THE WEDDING (Kristen Bell), and Stand-up Specials including Kevin James, Nate Bargatze, Jenny Slate and Jim Gaffigan
EDUCATION
USC Marshall School of Business
Master of Business Administration - MBA, Marketing
Tulane University - A.B. Freeman School of Business
Bachelor of Science - BS, Finance
SKILLS
ABOUT SARAH SCANNELL
Passionate and experienced marketing executive with 15+ years of experience driving award winning 360 marketing campaigns and brand strategy across Entertainment (Streaming, Series, Film), Technology and Consumer Products.Expertise includes- Content & Brand Marketing (strategy, product development, positioning, audience targeting, creative, P & Ls, insights, marketing plans)- Integrated Marketing Communications (print and AV, media, social, digital, PR, promotions, partnerships, events, merchandising)- Team Leadership (management, coaching, cross-functional)- Partner & Talent Relations (executive producers, filmmakers, licensing, 3rd party management, studios)- Product Management (pricing, packaging, sales, retail, forecasting)
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