Sarah Ginand

About Sarah Ginand

I serve as a strategic advisor to CEOs and executive teams navigating growth, positioning, and leadership alignment in complex markets.My work centers on helping leaders translate ambition into clarity — aligning strategy, narrative, and organizational priorities to drive sustainable growth. I partner closely with CEOs to sharpen external positioning, strengthen internal alignment, and support enterprise-level decision making during moments of inflection.With more than a decade advising professional services firms and mission-driven organizations, I bring a rare combination of C-level experience, board engagement, and enterprise growth leadership. I understand how strategy actually lives inside an organization — from boardroom conversations to market-facing execution — and where misalignment quietly erodes momentum.While my background includes serving as a fractional C-suite leader and enterprise marketing executive, my highest-value work is at the strategic level: advising CEOs, shaping positioning, supporting governance discussions, and helping organizations anticipate market shifts rather than react to them.I work primarily with professional services firms and mission-driven organizations operating in dynamic, politically and economically complex environments. My role is to bring perspective, clarity, and disciplined strategic thinking — particularly when the stakes are high and the path forward is not obvious.

Experience

1. Founder

   Strategic Marketing Consulting, Llc

   Nov 2014 — Present · Boston, MA, US

   Through Strategic Marketing Consulting, I partner with executive leaders to clarify growth direction, strengthen positioning, and align business strategy with market realities.I work alongside leadership teams to develop business strategy frameworks and ensure marketing strategy directly supports overall business objectives — aligning growth initiatives, leadership priorities, and market-facing direction.My clients include professional services firms across consulting, infrastructure, and engineering, as well as nationally recognized nonprofit organizations operating in complex and evolving environments. I support executive leaders and boards in shaping governance discussions and navigating strategic inflection points.WBE certified with the City of Boston and the Commonwealth of Massachusetts.

Education

• Babson College

  MBA, Marketing/Marketing Management, General

• Skidmore College

  BA, Art and Architectural History

Skills

• Marketing Strategy
• Social Media
• Marketing Communications
• Competitive Analysis
• Crm
• Consulting
• Marketing
• Market Planning
• Staff Development
• Corporate Communications
• Public Speaking
• Marketing Management
• Process Improvement
• Proposal Writing
• Strategic Communications
• Leadership
• Business Analysis
• Business Development
• Project Planning
• Strategy
• Social Media Marketing
• Project Management
• Presentation Skills
• Press Releases
• Analytics
• Public Relations
• Business Strategy
• Advertising
• Integrated Marketing
• Program Management
• Strategic Planning
• Training
• Staff Management
• New Business Development
• Management