Sarah H.
Creative & Social Strategy Leader | Influencer, Creator & Brand Partnerships | Publicis Groupe
- Role
- Director, Social Content & Engagement Strategy at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sarah H.
Creative and social strategy leader operating at the intersection of culture, entertainment, and commerce. With 8+ years at top-tier organizations including Publicis Groupe, Warner Music Group, CVS Pharmacy, and L’Oréal, I build award-winning creative ecosystems and platform-native storytelling systems that shape brand voice, drive cultural relevance, and deliver measurable business impact.I’ve partnered with marquee brands such as Levi’s, Panasonic, PayPal, Nordstrom, Amazon, DKNY, Ram, and MGM Studios, leading influencer, creator, and social campaigns that elevate marketing from executional tactics to brand-defining creative engines.Team Builder: Lead and mentor high-performing creative and strategy teams, setting vision, fostering collaboration, and ensuring campaigns scale with impact.Process Innovator: Develop frameworks for influencer partnerships, content production, and campaign measurement that optimize efficiency and performance across paid, owned, and earned channels.Performance Driver: Deliver results that increase engagement, awareness, and revenue turning social and creator marketing into measurable business outcomes.Award Winner: Honored with Webby and MUSE Awards for breakthrough creative work.Expertise spans social strategy, influencer and creator partnerships, brand collaborations, cross-platform storytelling, social commerce, and emerging technologies. Proven ability to relaunch brands, scale influencer programs, and drive measurable results for global clients.
Experience
Director, Social Content & Engagement Strategy
Feb 2025 — Present · New York, NY, US
Education
The New School
Bachelor's degree
Gaiety School of Acting
Acting & Irish Literature
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