Sarah Gelbach
- Role
- Marketing Manager, Digital Display at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sarah Gelbach
During professional hours, I explore the digital marketing world as an Assistant Media…
Experience
Marketing Manager, Digital Display
Jan 2021 — Present
Strategic display ad lead including campaign strategy, budget optimization and management, display ad platform optimization, reporting Projects: Lead transition to data driven centralize execution across display and paid social channels; Develop budget modeling tool relevant to business level priority; Lead display, paid social, video ad retargeting/remarketing strategy development and execution Responsibilities: Represent Paid Search, Display, Paid Social teams in leadership level strategic planning; Lead Paid Search, Display, Paid Social teams in execution and optimization; Own display ads campaign optimizations and performance reporting; Continual display ads experimentation and A/B testing including creative messages, targeting, bidding strategy, frequency capping.
Education
Auburn Mountainview High School
High School Diploma
2005 — 2007
Western Washington University
Bachelor of Arts, Business Administration; Marketing
2007 — 2012
Skills
- Marketing Strategy
- Time Management
- Customer Service
- Microsoft Word
- Microsoft Office
- Social Media
- Microsoft Excel
- Teamwork
- Integrated Marketing
- Team Leadership
- Critical Thinking
- Market Research
- Customer Experience
- Powerpoint
- Leadership
- Marketing
- Detail Oriented
- Social Media Marketing
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