Sarah Roberts

About Sarah Roberts

I’m a transformational leader with extensive expertise in digital marketing, customer relations, and client success. Passionate about delivering exceptional customer experiences, I partner with clients and internal teams to set clear goals, align strategies, and achieve measurable business outcomes.With a strong background spanning operations and marketing, I specialize in identifying client and team needs, developing data-driven solutions, and leading initiatives that fuel growth and retention for organizations ranging from small businesses to large enterprises.I’m dedicated to operational excellence. I actively look for ways to streamline processes, reducing inefficiencies, and foster transparent communication to keep everyone aligned and focused. My approach blends creative problem solving with strategic thinking, balancing detailed execution with big-picture impact.Leadership, for me, means creating a supportive environment where people feel valued, heard, and empowered to grow. I believe constructive feedback and strong relationships are the foundation of any successful team.

Experience

1. Senior Account Manager

   C-4 Analytics

   Jun 2025 — Present

   Promoted to Senior Account Manager• Lead a team of Account leads, guiding onboarding, providing training and performance feedback, and workflow management to ensure operational excellence and consistent results.• Oversee team portfolio performance and retention, leveraging data from CRM platforms and marketing analytics to optimize campaigns, lead flow, and conversion outcomes.• Drive continuous process improvement, identifying gaps and implementing solutions that enhance team performance and client outcomes.• Own a portfolio of individual and group automotive clients, owning end-to-end digital strategy, execution, and performance outcomes.

Education

• Washington State University

  BACHELOR OF ARTS DEGREE IN COMMUNICATION , Public Relations/Image Management

  2001 — 2005

Skills

• Event Planning
• Integrated Marketing
• Recruiting
• Contract Negotiations
• Leadership
• Management
• Customer Relations
• Powerpoint
• Microsoft Excel
• Budget Management
• Media Planning
• Public Relations
• Media Relations
• Salesforce.com
• Customer Service
• Marketing
• Budget
• Digital Marketing
• Relationship Marketing
• Trade Shows
• Digital Media
• Marketing Communications
• Facebook
• Event Marketing
• Online Marketing
• Excel
• Experiential Marketing
• Online Advertising
• Corporate Communications
• Social Networking
• Brand Awareness
• Lead Generation
• Vendor Management
• Social Media Marketing
• Event Management
• Negotiation
• Marketing Management
• Brand Management
• Microsoft Office
• Sales