Sarah Friedlander Garcia

About Sarah Friedlander Garcia

I am a high-performance marketing executive with two decades of experience developing integrated demand generation, SEO/SEM, content marketing, and brand strategies that drive new revenue and improve customer retention.Throughout my career—spanning Apple, Adobe, Mozilla, Seagate, SugarCRM and now Wix - I\'ve built and led high-impact teams that align brand, content, demand gen, and digital marketing to accelerate business growth. My expertise lies in connecting the dots between storytelling, technology, and data-driven marketing to engage the right audiences at the right time.What I Bring to the Table Demand Generation & Growth Strategy – Building marketing engines that drive pipeline and revenue. Brand Positioning & Messaging – Creating differentiated narratives that resonate with key audiences. Content & SEO/SEM Excellence – Delivering high-performing, data-driven content that ranks and converts. Social & Digital Marketing – Amplifying brand reach and engagement across digital channels. Cross-functional leadership – Aligning marketing with sales, product, and web teams for seamless execution.I’m passionate about helping SaaS and technology brands break through the noise, scale effectively, and build long-term customer relationships. Whether it\'s driving demand, refining brand messaging, or optimizing digital strategy, I thrive on making marketing work smarter and more effectively.

Experience

1. Head of Marketing, Enterprise

   Wix

   Oct 2025 — Present · New York, NY, US

   Driving growth for Wix’s B2B products by building demand, shaping go-to-market strategy, and creating content that helps large companies succeed online. Partnering closely with Sales and Product to craft campaigns, materials, and experiences that move real business results.

Education

• Harborfields High School

  Regents Diploma

• Rochester Institute of Technology

  New Media Publishing, New Media Publishing Major; Communications Concentration

Skills

• Html
• Mozilla
• User Experience
• Marketing Strategy
• Linux
• Advertising
• Digital Marketing
• Marketing Automation
• Marketing
• English
• Event Planning
• Viral Marketing
• Mac
• Apple
• Css
• Graphic Design
• Fluent English
• Wordpress
• Management
• Strategy
• Multimedia Project Management
• SEO
• Web Design
• Entrepreneurship
• Competitive Analysis
• Start-Ups
• Adobe
• Spanish
• Social Networking
• Direct Marketing
• Social Media
• Customer Relationship Management (Crm)
• Filemaker Pro
• Adobe Creative Suite
• Blogging
• Marketing Communications
• Facebook
• Illustrator
• Social Media Marketing
• Firefox