Sarah Foushee

About Sarah Foushee

EXPERIENCED BEVERAGE INDUSTRY SALES AND MARKETING PROFESSIONAL A Record of Success…

Experience

1. Sales Director, Southeast

   Brew Hub

   Sep 2014 — Present · Lakeland, FL, US

   Recruited to lead sales and service strategy for Brew Hub and partner brands with distributors and retailers for an innovative new business which provides brewing, packaging, distribution and sales services to help craft brewers grow.• Manage statewide business in Florida with 8 wholesalers to maximize brand awareness, distribution, and sales through regular communication of brand priorities and development of an annual business plan.• Create and execute strategic positioning and brand management for a diverse portfolio consisting of Brew Hub brands (Diver Down Imperial Red Ale, KeyBilly Island Ale, Pool Hop Session IPA) and GolfBeer Brewing Co. Brands (Freddie’s Scandinavian Blonde Ale, Keegan Bradley’s New England Style Lager, and G Mac’s Celtic Style Pale Ale).• Lead and manage business, promotions, distribution, innovation, sales, and pricing initiatives for key retail chains including Publix, ABC Fine Wine & Spirits, Racetrac, Total Wine & More, and Whole Foods.• Consistently meet and exceed sales targets with fully developed sales, marketing, and pricing programs.• Provide leadership, direction, training, motivation, and evaluation of a team of 3 Golf Beer Sales Representatives and 1 Brew Hub Sales Representative in the South Florida market from West Palm Beach to Key West.• Perform regular market visits to identify opportunities, coach, motivate, and prepare state-level retail sales and market plans with wholesaler key account teams, and cultivate long-lasting relationships with key retail accounts.• Oversee the creation and implementation of promotional activities to increase awareness and drive sales.• Work closely with brewing/production personnel on volume planning and with wholesalers on sales forecasts to ensure product availability to meet consumer demand throughout the state.

Education

• Florida State University

  Bachelor of Arts (B.A.), Theatre with an Emphasis in Performing Arts

  2006 — 2010

Skills

• Management
• Retail Promotions
• Sales & Marketing Strategy
• Beer
• Retail
• Leadership
• Merchandising
• Marketing Strategy
• Key Account Management
• Sales Management
• Pricing Strategy
• Customer Service
• Account Management
• Marketing
• Strategy
• Inventory Management
• Sales
• Wholesale Operations
• Event Planning
• Business Planning
• Field Sales & Service
• Relationship Building