Sarah Fitzharding

Experience

1. Co-founder, Co-president

   Galileo Research And Strategy Consultancy, Llc

   Apr 2006 — Present

   Galileo is a psychology-based research company founded in 2006 by Dr. Sarah Fitzharding and Cathy Lennox. Inspired by the notion that inspiration sparks at the intersection of disciplines and expertise, we bring together experience and applied thinking from the fields of advertising planning, marketing, market research and psychology to provide a unique and powerful new approach to communications strategy and consumer research.Galileo focuses uniquely on what we call ‘High Consideration’ categories - products, services or issues in which people have a lot at stake, and which require complex and emotionally charged decisions to be made - including luxury goods and healthcare.We conduct qualitative and quantitative research, and our clients include: Lexus, Toyota, Harry Winston, Audemars Piguet, Google, Boucheron Paris, Platinum Guild International, Leo Schachter Diamonds, Intermix, Nokia, Genentech, Wyeth Pharmaceuticals, GlaxoSmithKline, Kraft, Nestle, JWT, Womenkind, Interbrand, and Teach For America.

Education

• Sidney Sussex College, Cambridge

  MA, MPhil, PhD

  1990 — 1999

• University of Cambridge

  M.A.

  1990 — 1993

• University of Cambridge

  M.Phil

  1993 — 1994

• Harvard Law School

  Visiting Researcher

  1997 — 1998

• Yale University

  Fox Fellowship

  1996 — 1997

• Harvard University

  Visiting Researcher

  1997 — 1998

• University of Cambridge

  Ph.D.

  1995 — 2000

Skills

• Customer Insight
• Advertising
• Brand Development
• Competitive Analysis
• Luxury Goods
• Strategic Communications
• Marketing
• Integrated Marketing
• Market Research
• Research
• Project Planning
• Qualitative Research
• Quantitative Research
• Digital Strategy
• Marketing Research
• Business Strategy
• Strategic Planning
• Brand Architecture