Sarah Encarnacion
Director of Sales and Marketing @Modern Law
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WORK HISTORY
Director of Sales and Marketing @Modern Law
Lead the development and execution of comprehensive marketing strategies that consistently exceed growth in brand awareness and revenueLead digital marketing efforts to increase online presence and leverage digital channels to drive online engagement and sales-Use data analytics tools to capture and analyze consumer behavior, allowing for highly targeted marketing campaigns and improvement in conversion rates-Foster collaboration across departments, ensuring marketing efforts are aligned with sales, product development, and client support-Management of marketing budget and optimizing spending to drive increase in ROI-Development and execution of multi-channel marketing campaigns, including SEO/SEM, social media, email marketing, and content marketing-Proudly leading a team of marketing professionals, providing leadership, mentorship, and guidance in achieving departmental goals-Leveraging marketing technology to automate processes, streamline workflows, and improve campaign performance tracking-Conducting market research and competitor analysis to identify trends and opportunities, informing strategic decisions and product development efforts-Collaboration with external agencies and partners to enhance brand visibility and expand market reach-Maintaining strong community partnerships, negotiating contracts, and ensuring cost-effective marketing solutions-Creating and delivering persuasive presentations to stakeholders, outlining marketing strategies and performance metrics-Staying current with industry trends, emerging technologies, and best practices, incorporating innovative approaches into marketing initiatives-Ensuring all marketing efforts comply with legal and regulatory standards, maintaining the Modern Law\'s reputation for ethical marketing practices.Tools and Technologies:Airtable, Google Analytics, Meta Business Suite, ActiveCampaign, Acuity Scheduling, Google Data Studio, Adobe Photoshop
EDUCATION
Arizona State University
Bachelor of Arts - BA , Sustainability Studies
ABOUT SARAH ENCARNACION
As a marketing manager at Modern Law, I lead the development and execution of comprehensive marketing strategies that consistently exceed growth in brand awareness and revenue. I leverage digital channels, data analytics, and systems design to drive online engagement and sales, foster collaboration across departments, and optimize marketing budget and ROI.I have a BA in Sustainability Studies from Arizona State University, where I conducted research on residential water use and forecasting, and was inducted into the Honor Society for Sustainability. I am passionate about helping families in Arizona, and I specialize in merging legal expertise with innovative marketing solutions, fueling growth, and fostering connections within the legal community.
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