Sarahelizabeth Mason
Global Marketing Head of Partner Gtm @Atempo
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WORK HISTORY
Global Marketing Head of Partner Gtm @Atempo
Boston, MA, US
Leading global marketing with a clear mandate: generate qualified, partner-aligned pipeline that drives revenue.I own the strategy and execution across demand generation, brand positioning, partner GTM, and global event programs—from SC to ISC. I translate complex product value into clear, field-ready campaigns and enablement assets that convert.Focus areas:• Global demand gen & pipeline creation• Strategic partner GTM & co-marketing programs• Field & partner enablement at scale• Global Event strategy and leadership• Product messaging & value proposition clarity• Marketing-sourced pipeline accountability
EDUCATION
Boston University
Master's degree, Film/Cinema/Video Studies
Boston University
Bachelor of Science, Broadcasting and Film, Communications
SKILLS
ABOUT SARAHELIZABETH MASON
As a global events and marketing leader, I\'ve created experiences that connect people, build community, and drive measurable impact.My career bridges technology and the arts—from producing donor galas, cultural, film festivals, and celebrity fundraisers to leading global tradeshows, partner programs, and GTM campaigns for enterprise brands. Whether curating an intimate donor dinner or managing an international conference, each event is crafted with the same commitment to storytelling, precision, and purpose.Programs span North America, EMEA, and APAC, bringing together executives, artists, and partners to deliver events that deepen relationships and elevate brands. Experience navigating complex global channel sales ecosystems—collaborating with VARs, OEMs, and system integrators to align joint go-to-market efforts and strengthen partner engagement.Mentorship and storytelling remain throughlines in every chapter—founding a production camp for kids with the Boys & Girls Clubs, mentoring young Boston University alumnae, and producing and hosting podcasts that explore lifestyle and entertainment. At the center of it all is partnership—aligning marketing, people, and purpose to turn vision into experiences that are memorable, meaningful, and deliver lasting impact on relationships and revenue.
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