Sarah Segrest Johnson

About Sarah Segrest Johnson

I operate at the unique intersection of Supply Chain precision and Performance Marketing. While these worlds may seem miles apart, they share a common language: Data. My mission is to bridge the gap between back-end efficiency and front-end growth. Whether I’m streamlining processes to protect the bottom line or leveraging analytics to build a brand, my goal is always sustainable, scalable impact. I also lead a growing community of 300+ professionals through my two LinkedIn newsletters, focusing on the data and tactics that actually move the needle in today\'s market. Core Competencies:• Operations: Supply Chain Optimization | Logistics Strategy | Process Improvement• Marketing: Performance Marketing | Brand Growth | Content Strategy | Trend Analysis• Community: Founder of The Collective Tri | Creator of That Gen Z Girl Marketer

Experience

1. Paid Advertising and Web Developer Manager

   Pegpro, Llc

   Feb 2024 — Present · Lenoir City, TN, US

   Responsibilities include: overseeing the end-to-end maintenance and optimization of the company website to ensure peak performance and a seamless user experience, strategizing, executing, and monitoring high-impact paid advertising campaigns across Meta, Google, and Amazon to drive traffic, increase conversions, and maximize ROAS.Key Accomplishments- Executed a high-speed transition from WordPress to Shopify within one week, reducing operational costs and improving UX- Scaled a Meta campaign to landing page views with a record-low $0.02 average cost per click- Maintained a consistent Meta Cost Per Landing Page View (CPLPV) at or below a $0.20 threshold- Managed Amazon Ad accounts to consistently deliver and sustain a 2.0+ Return on Ad Spend (ROAS).

Education

• Haslam College of Business at the University of Tennessee

  Bachelor's Degree, Marketing with concentration in Entrepreneurship