Sarah Barnes
Director of Marketing at C.O. Bigelow
- Role
- Director of Marketing at C.O. Bigelow Apothecaries
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sarah Barnes
I’m a marketing and trend strategist with over 10 years of experience transforming search data, cultural shifts, and social noise into strategies that drive growth and brand relevance. I help brands and retailers meet demand before it spikes, merging market insights with creative instincts to shape what’s next (not just respond to it).I lead marketing at C.O. Bigelow, where I oversee brand strategy, in-store activations, and influencer partnerships. I also write Best Trends Forever, a Substack exploring what drives taste, shopping habits, and generational behavior. I work at the intersection of commerce and culture, where timing, relevance, and storytelling are everything.
Experience
Director of Marketing
Apr 2026 — Present
Education
Fashion Institute of Technology
Bachelor of Fine Arts (BFA), Fabric Styling
2012 — 2014
Fashion Institute of Technology
Associate of Arts and Sciences (A.A.S.), Fashion Merchandising and Management
2011 — 2012
Skills
- Time Management
- Powerpoint
- Customer Service
- Microsoft Word
- Fashion
- Data Entry
- Apparel
- French
- Microsoft Excel
- Wordpress
- Editorial
- Creative Writing
- Sales
- Styling
- Social Media
- Trend Analysis
- Microsoft Office
- Photoshop
- Visual Merchandising
- Adobe Photoshop
- Retail
- Trend Forecasting
- Writing
- Design
- Graphic Design
- Microsoft Powerpoint
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