Sarah Hamilton

SVP, Performance Marketing @Sitecore

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

SVP, Performance Marketing @Sitecore

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EDUCATION

N/A

Bentley University - McCallum Graduate School of Business

MBA, IT, E-Commerce, Consulting

N/A

Bentley University - McCallum Graduate School of Business

MS, Marketing, Analytics

N/A

Bentley University

Bachelor of Science, Marketing

SKILLS

Market ResearchProduct MarketingAnalyticsProgram ManagementCross-Functional Team LeadershipLeadershipMarketing StrategyB2b MarketingCrmPre-SalesSocial Media MarketingCloud ComputingMarketing CommunicationsTeam ManagementSolutions MarketingMulti-Channel MarketingMarketingDemand GenerationChange ManagementStrategic PartnershipsSoftware as a Service (Saas)Sales EnablementDigital MarketingVirtualizationStrategyMessagingSaasEnterprise SoftwareManagementCareer Development CoachingSocial MediaIntegrated MarketingCareer StrategistGo-to-Market StrategyLead GenerationStart-Ups

ABOUT SARAH HAMILTON

AI-first revenue leader-Drove measurable cost and efficiency gains through AI transformation — reduced marketing org costs by ~35%(20→13 FTE; 7→3 functional team)-Eliminated contractor spend, and saved hundreds of thousands in agency fees by operationalizing predictive, agentic, and generative AI across ABM, campaign ops, and content production -Accelerated pipeline velocity and improved CAC through AI-powered demand orchestration — embedded intent data, predictive modeling, CDP intelligence, and agentic personalization to increase buying group engagement, improve media efficiency, compress time-to-market, and scale cross-sell/win-back revenue programs-CMO and cross-departmental operator with proven experience in driving turnarounds to achieve rapid growth-Enables SaaS, cybersecurity, data protection, healthcare tech, and cloud companies to accelerate revenue goals despite crowded, noisy markets-Proven record of driving efficient growth in constrained environments-Expertise in creating multichannel go-to-market strategies and campaigns across complex global marketplaces-Strong partner across executive and strategic leadership teams, delivering on companywide initiatives-Special leadership projects include: churn reduction, improved time-to-market, financial efficiency modeling, creation of corporate goals, and corporate strategy shifts-Combines the art and science of marketing and operations as a strategist, leader, coach, and doer-Consistently exceeds opportunity generation and pipeline goals by integrating go-to-market and Account-Based Marketing (ABM) strategies across multiple functions-Demonstrates creativity in testing/experimentation using modern omnichannel marketing techniques to generate results throughout the full marketing/sales funnel-Facilitates selling success with sales plays that draw out challenger customers and complete buying groups, relating to each persona in the ICP-Establishes reputation for sales and services teams as trusted technical advisors to customers -Resourceful in pinpointing high-impact programs that promote client engagement and that turn customers into evangelists, which bodes strongly in M&A presentations and on balance sheets-Certified career consultant with expertise in org design, mentoring, and developing and sustaining high performing teams-Leadership style: Radical Candor

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