Sarah Dean
Content Manager @My Private Villas
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WORK HISTORY
Content Manager @My Private Villas
Maintaining content on portfolio of over 1K properties• Leading a content optimisation project for over 130 web pages, including writing, proofing and uploading content for destination guides and villa collections• Managing content projects with freelancers• Creating compelling, SEO-friendly content including property descriptions, destination guides, landing pages, meta data etc.• Revamping Pinterest account - increased monthly impressions from <100 to 100k+ within 12 months and maintaining growth• Writing and proofing newsletters and long-form copy • Rewriting AI-generated content to meet brand guidelines and tone of voice• Overseeing implementation of new CMS, testing program, and working closely with developers to ensure organisational needs are met• Supervising admin assistant
EDUCATION
TAFE NSW
Diploma, Communication and Media Studies
Morris Journalism Academy
Diploma, Freelance Journalism
SKILLS
ABOUT SARAH DEAN
As a content manager and copywriter at My Private Villas, I specialise in crafting compelling, SEO-driven content for luxury travel. I also have significant experience in operations and administration.Alongside my professional role, I run an award-winning blog focusing on food, sustainability, and wellbeing, which has led to collaborations with renowned brands, including Aldi, Linda McCartney Foods, and Green People.
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