Sarah Ackerman

About Sarah Ackerman

CRM (Customer Relationship Management) Professional with MBA and 19 years experience implementing and managing CRM platforms to maximize data driven marketing to drive loyalty and revenue. Skill sets include Customer Profiling, Salesforce administration, ExactTarget, custom report and dashboard creation through various BI tools (Alteryx and Tableau), data and integrations management, and user training. CRM Experience in Retail, Hospitality and Telecommunications industries.Highly skilled user of direct marketing databases, campaign management tools, data blending and analytics applications and Microsoft Office programs. CORE COMPETENCIES • CRM Strategy • Salesforce Administration • Campaign Management • Project Management • Database Creation, Maintenance and Integration • Email Marketing • Loyalty Program Management • Data Staging and Custom Reporting • Consumer Profiling via lifestyle segmentation and demographics • Process and Performance Improvement • Marketing Collateral Creation • Analytical /Conceptual Problem Solving • User TrainingSpecialties: Customer Relationship Management (CRM), Customer Insights and Profiling using Experian Mosaics, Tableau, Alteryx, data conversion, data warehousing, direct mail, direct marketing, marketing collateral, Microsoft Excel, Microsoft Powerpoint, Microsoft Project, Microsoft Word, presentation skills, process engineering, custom report creation, research, sql query writing, documentation, training materials.

Experience

1. Email Marketing Manager

   Hyatt

   Jan 2019 — Present · Denver, CO, US

Education

• Universite Sainte-Anne, Pointe de L'Eglise, Nova

  Advanced French Level 4, French Immersion

• Saint Mary's University

  Master of Business Administration, Marketing Concentration

• Dalhousie University

  Bachelor of Arts, Russian

Skills

• Sql
• Requirements Analysis
• Epicor
• Direct Mail
• Analysis
• Crm
• Employee Training
• Libra Ondemand
• Catalogs
• Software Documentation
• Trend Analysis
• Microsoft Office 2007
• Salesforce.com System Administrator
• Documentation
• Strategy
• Microsoft Powerpoint
• Integrated Marketing
• Marketing Strategy
• Analytics
• Product Marketing
• Training & Development
• Social Media Marketing
• Alteryx
• Database Marketing
• Marketing
• Microsoft Word
• Html
• Leadership
• Dashboards
• Data Analysis
• Tableau
• Cable
• Management
• Custom Reporting
• Project Management
• Crm Software
• Account Management
• Retail
• Loyalty Marketing
• Campaign Management