Sarah McCann

About Sarah McCann

I don’t just tell stories—I spark movements, grow audiences and get people talking.With 15 years of experience leading strategic media for advocacy organizations, I specialize in social media that hits hard; earning headlines, igniting engagement and driving real-world action.From viral posts to full-scale campaigns, I translate complex issues into scroll-stopping content people actually understand and want to share. It’s strategy meets storytelling –– turning big ideas into real-world change.

Experience

1. Senior Media and Campaign Strategist

   Air Line Pilots Association

   Apr 2022 — Present

   Developed and executed a comprehensive social media strategy across all ALPA platforms, driving sustained year-over-year growth and engagement. Created and managed high-performing content, with three organic posts going viral between 2024–2025, significantly expanding visibility of key advocacy issue messages. Oversee daily operations of all ALPA social media accounts, ensuring brand consistency, timely updates and rapid engagement. Lead external messaging and paid campaign strategies supporting ALPA’s federal advocacy priorities and pilot contract negotiations in both the U.S. and Canada. Developed and launched a high-impact influencer marketing program from the ground up, building strategic partnerships that drive brand visibility and engagement. Created and deployed a community management strategy designed to strengthen engagement, foster authentic follower relationships and build a loyal brand community.

Education

• Rutgers University–New Brunswick

  Bachelor’s Degree, Journalism and Media Studies, Political Science

  2006 — 2010