Sarah Donohue

About Sarah Donohue

Sarah is a versatile, creative and results-driven communications executive with 20+ years of experience leading world-class teams through transformation. Throughout her career, she’s built a proven track record as a well-rounded expert and consistently reliable business partner. She’s equally adept at creating breakthrough integrated marketing campaigns to reach consumers as she is in driving traditional corporate programs encompassing public affairs, financial, executive, internal and crisis comms.Currently, Sarah is at PepsiCo, where she leads communications for PepsiCo Foods U.S.(PFUS), a business that includes the iconic Frito-Lay, Quaker, Sabra and Siete portfolio of brands, many of which generate more than $1 billion each in estimated annual retail sales.Her work at PepsiCo encompasses brand, corporate, employee and digital communications. She also oversees communications for Canada and critical integrated PepsiCo North America functions like Supply Chain, Customer & Commercialization, Field Sales and Strategy & Transformation. She serves on the executive leadership team for PFUS as well as the Global Communications leadership team. Prior to PepsiCo, Sarah held several senior leadership roles on the Communications team at AT & T, including Consumer, Brand & Marketing and Employee Communications companywide. She led countless successful campaigns to change the way AT & T connected with its millions of consumers and 150K+ employees worldwide, including the full-scale communications campaign to launch AT & T’s reimagined Purpose: connecting people to greater possibility. Sarah also has nearly a decade of agency experience on corporate reputation and consumer accounts. Throughout her career, she’s introduced an international cosmetics line in the U.S. She’s managed labor communications strategy in the healthcare, telecom and CPG space. She’s launched new products in highly competitive industries. She’s run publicity for major events and sponsorships with A-list talent. She’s handled over a dozen headline-making mergers and acquisitions, as well as other complex financial events. She’s convinced C-suite execs to eat super-hot foods while answering tough questions from employees. The common thread is her ability to use innovative communications to drive positive business results in any situation.An avid traveler, Sarah loves jumping on a plane or taking an overly ambitious road trip to explore somewhere new. She’s lived in Chicago, Nashville, Boston, Los Angeles and Dallas (twice) and is usually in the middle of at least 3 different books.

Experience

1. Vice President - Communications, Pepsico North America

   PepsiCo

   Mar 2024 — Present · Dallas, TX, US

   Leads communications for PepsiCo Foods U.S, including the beloved Frito-Lay and Quaker portfolios, and oversees the teams responsible for communications across PepsiCo Canada and PepsiCo North America teams supporting both Foods and Beverages. Defines and leads communications strategy for internal and external communications across customers, employees, the media, and other key stakeholders. Serves on the PFUS Executive Committee, as well as PepsiCo’s Global Communications leadership team.

Education

• Emerson College

  Master of Arts (M.A.), Integrated Marketing Communications

• Vanderbilt University

  Bachelor of Science (B.S.), Human & Organizational Development

Skills

• Strategy
• Marketing Communications
• Writing
• Speech Writing
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Executive Support
• Human Resources
• Change Management
• Integrated Marketing
• Cross-Functional Team Leadership
• Strategic Planning
• Employee Relations
• Strategic Leadership
• Communications Planning
• Strategic Communications
• Strategic Consulting
• Press Releases
• Labor Relations
• Project Management
• Event Management
• Crisis Communications
• Employee Engagement
• Corporate Communications
• Reputation Management