Sarah Dixon
Brand Indication Lead @AstraZeneca
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WORK HISTORY
Brand Indication Lead @AstraZeneca
UKMC and Global-> Launch and life cycle management - oncologyUKMC | Brand and indication leadLeading strategy and execution for advanced lung cancer brands in a highly competitive and rapidly evolving landscape. I work cross-functionally across Medical, Market Access, Regulatory and Sales to translate complex science into clear, impactful campaigns that improve patient access and outcomes. My focus is on delivering insight-driven, omnichannel strategies for small, specialised patient populations—requiring agility, precision and a strong understanding of stakeholder needs across the system-> Vaccines & Immune Therapies - monoclonal antibodies and vaccines at local and global level.UKMC | Brand Manager / Brand LeadOwned brand strategy and delivery for RSV and childhood influenza portfolios, managing multi-million-pound brands and leading cross-functional teams to deliver integrated, omnichannel campaigns. Delivered data-driven campaigns across digital and traditional channels, while working closely with NHS stakeholders, KOLs and patient groups to improve access, understanding and uptake. Recognised with multiple national and global awards for impact and performance.Global Secondment | VaccinesLed global coordination for a major vaccine transition, aligning markets and cross-functional teams to deliver a successful first-year rollout across multiple countries. This role strengthened my ability to operate at pace in a complex global environment, balancing strategic alignment with local execution to ensure consistency, quality and impact.2021 - Global BBU Excellence Award.2022 - UKMC Academy Winner. Recognised for exceptional contribution.2023 - Global BBU Excellence Award.
EDUCATION
The University of Edinburgh
BVM&S, Veterinary Medicine
University of Liverpool
CertAVP, Post Graduate Certificate
Durham University Business School
Master of Business Administration (M.B.A.), Global Business
ABOUT SARAH DIXON
I am a strategic and commercially driven marketing professional with an MBA (Distinction) and a strong foundation in life sciences, bringing a powerful blend of scientific, analytical and creative expertise to the healthcare sector. My career reflects a consistent focus on marketing excellence, brand strategy and digital innovation within fast-paced, multinational pharmaceutical environments. I have a proven track record of leading product launches and driving performance across the full product lifecycle, translating complex data and insight into clear, impactful action. With experience in both sales and people leadership, I excel in leading cross-functional teams to deliver meaningful results. I combine strategic thinking with scientific credibility to navigate complexity, identify opportunity and drive innovation across the healthcare pathway. Recognised for my ability to translate complex science into compelling, compliant and engaging communications, I develop data-driven strategies that connect with both HCP and patient audiences. I take a holistic, patient-centric view—anticipating challenges, uncovering insights and delivering solutions that improve access, experience and outcomes. Curious, proactive and solutions-oriented, I am motivated by continuous learning and the opportunity to shape the future of healthcare marketing through insight-led strategy and impactful execution.
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