Sarah Dale Schwald
VP, Strategic Planning at Havas Media. Pharmaceutical Marketing Specialist.
- Role
- Vice President, Communications Strategy at Havas Media Network
- Location
- Medford, MA, US
- LinkedIn followers
- 500 followers
About Sarah Dale Schwald
Senior healthcare marketing strategist with 15+ years of experience driving digital transformation and revenue growth for major health systems and pharmaceutical organizations. Proven track record of developing omnichannel marketing strategies that enhance patient engagement, HCP awareness, and deliver measurable ROI. Expert in developing audience targeting and journeys, leveraging analytics to enhance lead generation and conversion. Successfully led cross-functional teams in launching multi-million dollar campaigns, managing comprehensive website migrations, and implementing data-driven marketing solutions across both B2B and B2C healthcare marketing. Sarah\'s work has long been at the intersection of engaging an audience and technology - digital marketing, website strategy & UX, CRM, and advertising and earned media creative content. She is passionate about improving population health through providing clear and accessible information.\"Needing healthcare can be a scary experience - anything I can do by helping my clients promote the best information to help patients find the right care - to make it easier or less scary for patients - is a win.\"Both an arts and sciences geek, marketing is where she can do both: embrace creative solutions and data-driven decision making. Marketing efforts she has led have helped to achieve notable results including significant lead generation at lower than industry CPL, consistently driving demonstrable positive ROAS, and meeting or exceeding traffic, awareness, lead, and conversion goals. Also an avid gardener, SCUBA diver, Alaskan, cocktail community contributor, and travel-addict.
Experience
Vice President, Communications Strategy
Apr 2025 — Present · Boston, MA, US
Education
Drucker School of Management
MBA, Marketing and Strategy
2008 — 2010
University of Redlands, Johnston Center for Integrative Studies
Bachelor of Arts, Psychology and Theatre
1999 — 2003
University of Redlands
BA, Psychology and Theatre
1999 — 2003
Claremont Graduate University
MBA, Management and Marketing
2008 — 2010
The Peter F. Drucker and Masatoshi Ito School of Management, Claremont Graduate University
Masters of Business Administration, Strategy and Marketing
2008 — 2010
Skills
- Online Marketing
- Strategic Planning
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Market Research
- Editing
- Microsoft Office
- Sales
- Management Consulting
- Project Management
- Organizational Development
- Data Analysis
- Corporate Social Responsibility
- Analytics
- Public Relations
- Business Strategy
- Team Building
- Management
- Non-Profits
- Budgets
- Community Outreach
- Analysis
- Search Engine Optimization (SEO)
- Event Planning
- Training
- Leadership Development
- New Business Development
- Google Analytics
- Event Management
- Social Media
- Marketing Communications
- Social Networking
- Entrepreneurship
- Leadership
- Crm
- Healthcare
- Digital Marketing
- Fundraising
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