Sarah King
Experienced SEO Content Specialist | Marketing Copywriter | Training & Development Leader | Writer & Editor | Higher Education & Student Affairs Expat
- Role
- Content Marketing Manager at Kaplan
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sarah King
Experienced in crafting compelling written content and optimizing strategies for SEO…
Experience
Content Marketing Manager
Oct 2024 — Present · Fort Lauderdale, FL, US
Developed and optimized a content marketing hub UX, increasing audience engagement, lead generation, and user retention.• Owned website content strategy, managing writing, editing, and proofreading to ensure brand consistency and high-quality execution.• Implemented SEO strategies in collaboration with specialists, improving search rankings through content optimization, link-building, and data-driven refinements.• Analyzed marketing performance metrics, leveraging Google Analytics and Tableau to identify opportunities and optimize traffic and conversions.• Executed multi-channel digital marketing strategies, enhancing lead generation and conversion across web, email, and social platforms.• Directed the development and iteration of customer acquisition tools, driving continuous engagement and successful relaunches.• Managed a promotional calendar and digital assets, ensuring alignment with brand initiatives and campaign timelines.• Integrated campaigns with Kaplan’s broader marketing strategy, maintaining cohesive branding across sales, social, and digital channels.
Education
Purdue Global
Graduate Certificate, Instructional Design and Technology
Southern New Hampshire University
Bachelor of Arts (B.A.), Communication and Graphic Design
2013 — 2017
Loyola University Chicago
Master of Education (M.Ed.), Higher Education/Higher Education Administration
2017 — 2019
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