Sarah Correa Balza

About Sarah Correa Balza

Communications and brand strategy professional with experience supporting public relations, marketing, and account teams across agency and client environments. I recently graduated from Florida International University with a Bachelor of Science in Public Relations, Advertising and Applied Communications and a minor in Hospitality. Professionally, I work in brand strategy and communications at SUMA Creative, where I support marketing strategy, campaign development, and client communications for brands including Headquarter Toyota, Itaú Private Bank, and SAFCO. My work focuses on developing brand narratives, coordinating marketing campaigns, and supporting cross-channel communications that align strategy, creative, and business objectives. I was also honored with an American Advertising Federation (AAF) Award, recognizing work leading the strategy and messaging for a branded merchandise campaign developed alongside a creative team.At FIU, I served as President of BOLD FIU, the university’s student-run communications agency, after previously holding leadership roles including Director of Accounts. In this role, I led multidisciplinary teams and managed client relationships for organizations such as Telemundo, Miami FC, and Baptist Health South Florida, guiding the development of integrated marketing and communications campaigns from strategy through execution. Alongside my communications work, I run a photography business specializing in lifestyle, event, and product photography, which strengthens my storytelling and visual perspective when developing marketing and communications strategies. Bilingual in English and Spanish, I thrive in collaborative, fast-paced environments where strategic thinking, creativity, and strong communication come together to deliver meaningful results.

Experience

1. Brand Strategist

   Suma Creative

   Apr 2025 — Present

   Led 15+ integrated monthly and seasonal campaigns for Headquarter Toyota, driving strategy from concept to launch across multi-channel platforms.• Directed event strategy and on-site execution, managing vendors, production, and dealership rollout.• Led product naming and positioning, conducting market research and competitive audits to build long-term brand strategy.• Produced 4–5 monthly executive newsletters for Itaú Private Bank, simplifying complex financial topics into clear, brand-aligned messaging.• Built the social strategy for the Miami Open presented by Itaú, elevating brand presence around one of Miami’s premier global sporting events.• Won an American Advertising Federation award for leading strategy and copy behind a Toyota merchandise launch.• Developed brand foundations for new and rebranding clients, including guidelines, positioning, personas, benchmarking, and strategy workshops.

Education

• Florida International University

  Bachelor of Applied Science - BASc, Public Relations, Advertising, and Applied Communication

• Academia Merici

  Middle School Diploma

• Cypress Bay High School

  High School Diploma